Category : Architecture
WHAT IS YOUR CORE BUSINESS?
14th June 2010
I am sometimes asked ʻWhat is your core business?ʼʼ and I mumble a response something like, “we design beautiful sustainable buildings which are exquisitely tailored to people’s needs”. That is a fair statement but one which youʼd hear from just about any architect living on earth today.
“Designing beautiful sustainable buildings” is a great general statement but what does it mean?
I think it means, and every architect will and should have their own meaning, having a knowledge of The State of Hum. Over recent years there has been an avalanche of information about sustainability of buildings from an energy saving perspective. This is well and good and should be encouraged in what ever way possible. As well as this very technical aspect of sustainability I think sustainability of the mind is also important, something I call The State of Hum.